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Audi is expanding the engine line-up for its luxury SUV, the Q8, by adding two V6 engine versions. Beginning now, customers can also order the Q family’s top model with a powerful 3.0 TFSI and an additional variant of the 3.0 TDI.

The Audi Q8 brings together the best of both worlds – the elegance of a four-door luxury coupe and the practical talents of a SUV. The generously dimensioned interior with variable luggage compartment, state-of-the-art operating and suspension technologies as well as intelligent assist systems make it a composed companion for business and leisure. Now, the large SUV coupe appeals to an even broader range of customers thanks to two new engine versions.

The new Audi Q8 55 TFSI* is equipped with a six-cylinder spark-ignition engine with three liters of engine displacement and direct injection that produces 250 kW (340 metric hp). In the wide rpm range from 1,370 to 4,500 revolutions per minute, it develops a maximum torque of 500 Nm (368.8 lb-ft). Thanks to the turbocharged gasoline engine, the Audi Q8 sprints from 0 to 100 km/h (62.1 mph) in 5.9 seconds. Its maximum speed is electronically limited to 250 km/h (155.3 mph).

The second new engine is an additional version of the three-liter diesel. It provides 170 kW (231 metric hp) of power and also develops ample torque of 500 Nm (368.8 lb-ft). The plateau is available between 1,750 and 3,250 rpm. From a standing start, the Audi Q8 45 TDI* accelerates to 100 km/h (62.1 mph) in 7.1 seconds and on to a top speed of 233 km/h (144.8 mph).

All engines in the Audi Q8 work in conjunction with the mild hybrid system, which can reduce consumption by up to 0.7 liters per 100 kilometers in customer operation. Its most important components are a lithium-ion battery and a belt alternator starter (BAS) that supplies the 48 V main electrical system of the SUV coupe with electricity. When decelerating, the BAS enables up to 12 kW of energy to be recovered and feeds this into the battery. At speeds between 55 and 160 km/h (34.2 and 99.4 mph), the Q8 can coast for up to 40 seconds with the engine switched off when the driver lets off the accelerator. The BAS then restarts the six-cylinder quickly and very smoothly. The start-stop range begins at 22 km/h (13.7 mph).

An eight-speed tiptronic and the quattro permanent all-wheel drive also take care of power transfer in the new engine versions. Both Q8 variants are fitted with 19-inch wheels with 265/55 tires as standard. The suspension with damper control and the Audi drive select dynamic handling system are also part of the standard equipment, along with the top infotainment system MMI Navigation plus and the Audi virtual cockpit. Operation is via two touchscreen displays with haptic and acoustic feedback. The Audi Q8 55 TFSI has a list price of €76,300 in Germany, the Q8 45 TDI €73,300.

Fuel consumption of the models named above
(Fuel consumption and CO2 emissions figures given in ranges depend on the chosen equipment level)

Audi Q8 55 TFSI:
Combined fuel consumption in l/100 km: 9.1 - 8.9;
Combined CO2 emissions in g/km: 207 - 202

Audi Q8 45 TDI:
Combined fuel consumption in l/100 km: 6.7 - 6.4;
Combined CO2 emissions in g/km: 176 - 169

Article source: www.audi-mediacenter.com

The new Audi Q3 has established itself as a winner right off the bat: It took home the first prize in the “compact SUV/off-road vehicles” category in the readers’ choice of “Best Cars 2019” by German technical magazine “auto motor und sport.”

“This award is important to us because it confirms how well the concept of the new Audi Q3 is received by customers,” says Jens Rückert, product line head, who accepted the award at the ceremony in Stuttgart: “The compact SUV very confidently shows what it can do. Due to its stretched wheelbase, it is now larger precisely where families need space. In addition, it is now even more versatile. Its digital, intuitive operating and display concept as well as its innovative assist systems bring full-size convenience to the compact segment, making the Audi Q3 a perfect all-rounder.”

The readers’ choice of “Best Cars” by “auto motor und sport” is one of the most important competitions for the European automotive industry. It took place for the 43rd time this year. 385 models competed in eleven categories. Each reader had two votes per class: One for their favorite of all the candidates, their overall winner, and the other for the best imported vehicle. The Audi Q3 ran against 56 competitors in its category of “compact SUV/off-road vehicles” and prevailed with 14.4 percent of the votes.

Article source: www.audi-mediacenter.com

Audi will drive the stars to the red carpet at the 69th Berlin International Film Festival in the Audi e-tron (electricity consumption combined in kWh/100 km: 26.2-22.6* (WLTP), 24.6-23.7 (NEDC); CO2 emissions combined in g/km: 0*). In its sixth season as principal sponsor, Audi and the Berlinale will together welcome visitors to the Audi Berlinale Lounge, to dive into the festival experience directly next to the red carpet. From February 7 to 16, the Berlinale Open House Program will present varied event formats and exciting discussions with visionaries from the fields of film, culture and business on socially relevant trend topics. The Audi Berlinale Lounge is open to filmmakers and journalists as well as festival visitors.

In the midst of the urban glamour of the 69th Berlin International Film Festival at Potsdamer Platz, the Audi e-tron will be the first all-electric production model of the brand with the Four Rings to demonstrate what locally emission-free mobility looks like. At the grand opening gala, the gala premieres and the awards ceremony, the film celebrities will drive to the red carpet in the electric SUV. Festival Director Dieter Kosslick is already driving to and from his numerous appointments in the current Berlinale season with the Audi e-tron and testing its suitability for everyday use in the capital city. “It’s an exciting experience to be on the road with the Audi e-tron. The car sets the course into a new era of mobility.”

The Berlin International Film Festival brings together courageous and unconventional filmmakers. They are shaping the changes of our time and breaking new ground with a self-confident spirit of discovery. “Audi has a close connection with this film scene and is therefore once again promoting dialogue with change makers and creative visionaries by hosting the Berlinale Open House program in the Audi Berlinale Lounge,” says Jason Lusty, Head of Marketing Germany at AUDI AG.

The Audi Berlinale Lounge offers a special platform for exchanging ideas and networking. It is a temporary pavilion directly at the red carpet in front of the Berlinale Palast and is open to all festival visitors. Within the framework of the Berlin Open House, Audi and the Berlinale will present discussions with top-level participants, interviews and special events on a daily basis during the festival (February 7 to 16).

In the new Electric Minds pre-evening format with moderator Jörg Thadeusz, creative minds from film, culture and society will transfer topics from electric mobility such as voltage, silence and range to other areas of life. At the podcast masterclass, visitors will learn how podcasts can be used effectively from expert Vincent Kittmann, head of the Podstars OMR marketing network. In the evenings, the “Berlinale Lounge Nights” will be held with exclusive concerts and DJ sets. The opening gala and award ceremony of the Berlinale will also be shown there live.

The Ingolstadt-based company has also been supporting talented directors of short films since 2015 with the Audi Short Film Award. The €20,000 prize for experimental cinema art will be presented at the official award ceremony of the 69th Berlinale on February 16. “Short-film makers always take a special pleasure in experimenting and have the courage to implement new forms of expression. This spirit of discovery is reflected in our own corporate philosophy, so the promotion of such talented people is important to us,” says Lusty. One of them is Réka Bucsi, Hungarian filmmaker and winner of the Audi Short Film Award 2018. At the Berlinale Open House Program on February 10, she will talk to Jeffrey Bowers, head curator of the streaming platform Vimeo and member of the International Short Film Jury 2019, about her journey and the response in various countries to her winning film, Solar Walk.

Audi once again designed the festival bag for this year’s Berlinale and produced 27,000 of them. “For all film lovers, the bag has established itself as a cult accessory in Berlin and symbolizes that film and Berlin belong together also beyond the festival period,” says Kosslick.

In 2020, Audi will once again be a principal sponsor of the Berlinale for the 70th anniversary of the festival. The automobile manufacturer and the Berlinale have extended their cooperation by another year.

Article source: www.audi-mediacenter.com

Audi is the main sponsor of the 45th Alpine Ski World Cup in the Swedish resort of Åre. At the championships taking place from 4 to 17 February 2019, a 20-vehicle Audi e-tron will be available. As the main sponsor of the Audi FIS Alpine Ski World Cup for many years now, Audi is consolidating its brand presence in the category of top-class winter sports. Beyond mere brand visibility, with a test drive or a visit to the Audi Lounge, skiers and spectators can engage with the Audi brand on a personal level.

Audi has been actively involved in skiing for decades. The 2018/2019 season marks the brand's 17th year as title sponsor of the Audi FIS Alpine Ski World Cup The Ingolstadt-based luxury car manufacturer is also the main sponsor of the 45thFIS Alpine World Ski Championships. Previously held in Åre in 1954 and 2007, this year marks the third time the highlight of the season, the Ski World Cup, will take place in the Swedish resort with top skiers set to ‘inspire the world to ski’.

All eyes will be on the new Audi-e-tron at ski competitions this season. Following the World Cup kick-off in Sölden, the Four Hills Tournament and the legendary Hahnenkamm Race in Kitzbühel, the vehicle will be a feature at all competitions.

But Audi's presence in Sweden is about more than mere brand visibility – the manufacturer is making a fleet of 20 Audi e-tron vehicles available at a world championship event while also supplying 33 Audi e-tron vehicles to the organising committee. Audi's e-tron Power Storage charging station, which was specially developed for the World Ski Championships in Åre, uses a 250kW grid connection and supplies the charging infrastructure with a maximum power of 500kW. In the Audi charging park, 6x 50kW and a maximum of 20x 11kW are charged. The missing energy is provided by a 720kWh battery storage consisting of original e-tron vehicle batteries. Spectators and skiers can also get a feel for the new Audi e-tron as part of a driving experience on the spectacular terrain bordering the nearby Åresjön lake – making the most of the time between competitions.

In Åre, skiers will take part in alpine ski disciplines including downhill ski, super-G, slalom, giant slalom and super combination as well as a team contest to compete for the world championship titles. Not only can stars like the Austrian Marcel Hirscher or the US skier Mikaela Shiffrin enjoy comfortable on-site transport courtesy of the e-tron shuttle fleet, they can also relax in the Audi Lounge after each of their final races. The winners will be honoured once again at a champions’ reception held at the Bombom restaurant and hosted by Marco Büchel.

For over 30 years, Audi has been the main sponsor of the German Ski Association (DSV), supporting all of the national teams. The premium brand also sponsors many other slpine national teams and acts as a partner at selected winter sports events. Some teams train regularly in the Audi Wind Tunnel Centre in Ingolstadt and take part in an Audi driving experience in the snow or in the Audi Driving Experience Center in the town of Neuburg, situated along the Danube.

Article source: www.audi-mediacenter.com

Team bus replaced by electric car: FC Bayern was one of the first Audi partners to test drive the new Audi e-tron on Thursday. At Munich Airport, board members, coaches and players from the German record-holding football champion got the chance to experience the versatile electric SUV for themselves. Audi organised a series of activities for guests including an Audi e-tron driving experience.

Although the second half of the Bundesliga season has already started, the German record-breaking footballers took time out of their schedule to meet the luxury car manufacturer for an event dubbed ‘FC Bayern meets Audi e-tron’. Audi's first fully electric series model will be launched on the European market over the coming weeks with the FC Bayern stars among the first to get to test drive the car in advance.

‘Audi has had a close partnership with FC Bayern since 2002. Both Audi and FC Bayern stand for innovation, technology and sustainable development – as does the Audi e-tron’, says Thomas Glas, Head of Sports Marketing at AUDI AG. ‘This one-off event at Munich Airport was the perfect opportunity to introduce the e-tron and the innovative technologies behind it to the team before it becomes a permanent part of our customers’ daily lives.’

The luxury car manufacturer used the multi-storey Audi e-tron Meteorit located at Munich Airport in the grounds between Terminals 1 and 2 for the event. As part of the set-up, the team took part in various e-tron-themed activitiesfollowing a group picture. The players showed off their skills by taking part in an e-scooter obstacle course and a remote-controlled e-tron model car competition. They also undertook driver training in e-tron vehicles at the dynamic Audi Training Center at Munich Airport.

The Audi e-tron Meteorit will remain open to visitors until mid-March and car enthusiasts can test drive the Audi e-tronon-site without making an appointment in advance. A free one-hour test drive may be reserved in advance through Audi’s partners.

Article source: www.audi-mediacenter.com

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