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At mid-year 2021, Audi Sport customer racing has reached an important milestone: The 138th GT3 model of the second-generation Audi R8 LMS, which has been marketed since the end of 2015, has been built. The successful predecessor model, which was available from 2009 to 2015, had been produced in a series of 137 units. In a global GT3 market of ten car manufacturers in total, Audi Sport is thus making a clear statement.

 

“As we see in our competitive environment, it is by no means a matter of course that a successor is as commercially successful as the predecessor model or even surpasses it,” says Chris Reinke, Head of Audi Sport customer racing. “For us, it was never exclusively about sporting success. Since day one, we’ve designed our customer racing program to provide teams on all continents with a high-performance product, individual support and seamless service.” To this end, dependencies have been established in Australia, China, Japan, Canada and the USA. Audi Sport customer racing looks after the European markets from Germany. 

 

The near-production race car shares half of its assemblies with the road-legal model and is partly built in the Böllinger Höfe facilities at the Neckarsulm site. Assembly then takes place at the Audi Sport customer racing workshop in the Biberach district of Heilbronn. Its advanced chassis design with a material mix of aluminum, CFRP and steel, high reliability and economical operating conditions are just some of the key features of the R8 LMS. In the development of the evolution used since 2019, Audi has increasingly taken into account customer requests regarding running times and drivability.

Adding up the first and second generations of the Audi R8 LMS, a total of 275 GT3 sports cars have been built. To date, they have clinched 188 racing titles in various categories in America, Europe, Asia and the Pacific region with Australia and New Zealand. The tally is rounded off by 13 overall victories in 24-hour races and eight in 12-hour competitions, plus further long-distance successes. On both a sporting and commercial level, this makes Audi Sport a leader. Beyond the GT3 model, the brand has two additional racing variants of the R8 in the GT2 and GT4 models. Of these, a total of over 100 additional GT race cars have been built to date. The RS 3 LMS touring car, which has been available in its second generation since this year, rounds off the broad-based model portfolio of Audi Sport customer racing.

 

Article source: www.audi-mediacenter.com

Audi is the first car manufacturer to fight for overall victory in the famous Dakar Rally with an electrified powertrain, thus also heralding an energy revolution in cross-country rallying. Audi Sport has succeeded in recruiting three illustrious driver teams for the ambitious project.

 

Mattias Ekström/Emil Bergkvist (Sweden), Stéphane Peterhansel/Edouard Boulanger (France) and Carlos Sainz/Lucas Cruz (Spain) will compete for Audi in the world’s toughest rally from January 2 to 14, 2022. “It’s no exaggeration to speak of a ‘dream team’,” says Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport. “Stéphane is the most successful Dakar driver of all time. Carlos is a multiple Dakar winner and World Rally champion. With Mattias, we already celebrated many Audi successes in the past. He is one of the world’s most versatile drivers. In addition to a lot of speed, they are all adding an extreme amount of expertise and motivation to our team. The same goes for their co-drivers, who play an increasingly important role in the Dakar Rally.”

“In the end, the drivers and co-drivers make the difference at the Dakar Rally,” says Andreas Roos, who is responsible for the factory motorsport commitments at Audi Sport. “The fact that we will have three driver teams at the very highest level is reassuring. We can put a check mark behind this point. Now it’s up to us to complete the development of our innovative car and kick off the energy revolution in cross-country rallying in January.”

“At the Dakar Rally, teamwork and reliabilty are crucial,” says Sven Quandt, team principal of Q Motorsport. “You need a well-bonded team, a super reliable car and reliable driver teams. You can’t permanently drive at the limit in the Dakar Rally. The right strategy is crucial. I’m very happy that we will have three renowned and strong teams competing for us. We know their qualities very well.”

Mattias Ekström (42) has spent almost his entire career under the banner of the four rings, particularly in the DTM, where he won the title twice with Audi (2004 and 2007). The Swede underlined his versatility by winning the World Rallycross Championship in 2016, as well as successful stints in the World Rally Championship, NASCAR and in Australian Supercars. In 2021, he is competing for CUPRA in the new Extreme E electric off-road series. Earlier this year, he also made his debut in the Dakar Rally.

“The Dakar will definitely be one of the most exciting adventures of my career,” says Ekström. “To be able to tackle this exciting project together with the team, with which I celebrated my greatest successes, is fantastic. Although I’ll be turning 43 this year, I feel like a junior compared to Carlos and Stéphane. In this sport, you need a lot of experience in all areas. I still have a lot to learn, but I’m really looking forward to it.”

Mattias Ekström’s co-driver is his compatriot Emil Bergkvist (26), who used to be a rally driver himself. “I come from the same region as Mattias. He has always been an idol for me, every motorsport enthusiast in Sweden knows him,” says Bergkvist. “When I stopped driving, I called him and asked if I could work for his team. Now, I am his co-driver. It’s an honor for me to be able to work with Mattias and be part of this great project at Audi.”

Article source: www.audi-mediacenter.com

FC Bayern and its partner Audi have installed 21 charging points for electric vehicles at the Allianz Arena. As of this summer, the charging infrastructure will gradually be expanded, allowing electric vehicles to soon be charged in other areas of the record-holding German champions’ stadium complex.

In September 2020, FC Bayern and Audi started their journey toward sustainable mobility together. The club’s fleet of vehicles has been converted to electric drive in an ongoing process. A large proportion of the squad and the club management are now on the road with fully electric vehicles in the form of the Audi e-tron or Audi e-tron Sportback. Soon, the Audi e-tron GT will be delivered to the pro athletes.

“Sustainable premium mobility is the focus of our strategic orientation at Audi,” says Hildegard Wortmann, Member of the Board of Management of AUDI AG for Sales and Marketing. “Together with FC Bayern, we embody progress and are sending another clear signal in favor of electrification with the expansion of the charging infrastructure.”

“The charging facilities at the Allianz Arena are an important investment into a sustainable future for us,” says Andreas Jung, Director of Marketing, Sponsorship, and Events at FC Bayern. “This once again makes it clear that the long-standing partnership with AUDI AG goes far beyond standard sponsorship. For our players, the atmosphere on the pitch is always electric – so it’s a fitting cooperation: both partners are future-oriented and want to make progress together.”

Audi and FC Bayern have already installed 38 charging points at the training ground on Säbener Straße. They were connected to the grid in late summer of 2020, in time for the start of the Bundesliga season. FC Bayern has reduced its fleet consumption to less than 95 grams of CO2/km, and is thus making an important contribution to sustainability.

Audi has stood side by side with the most successful club in German soccer since 2002, and since 2011 the brand with the four rings has also been a shareholder of FC Bayern München AG.

Electrification at Audi

The charging infrastructure for electric cars is constantly expanding. With the e-tron Charging Service (eCS), Audi offers access to more than 220,000 charging points in 26 countries throughout Europe. Furthermore, Audi is consistently expanding its range of electric models.

In 2021, for the first time ever, more than half of the newly introduced models will be electric. This kicked off with the world premiere of the Audi e-tron GT in February. The Audi Q4 e-tron and the Audi Q4 Sportback e-tron are due to be released midway through the year. With these models, Audi is making it possible for its customers to enter the electric world of Audi in the compact segment for the first time.

In addition, Audi is strengthening its range in the PHEV (Plug-in Hybrid Electric Vehicle) segment: around every second combustion-engine series will also feature a plug-in hybrid model this year. By 2025, Audi intends to offer more than 20 fully electric models and significantly accelerate the expansion of its PHEV range. The company predicts that by then, fully electric and hybrid automobiles will make up around one-third of its global distribution.

FC Bayern and its partner Audi have installed 21 charging points for electric vehicles at the Allianz Arena. As of this summer, the charging infrastructure will gradually be expanded, allowing electric vehicles to soon be charged in other areas of the record-holding German champions’ stadium complex.

 

In September 2020, FC Bayern and Audi started their journey toward sustainable mobility together. The club’s fleet of vehicles has been converted to electric drive in an ongoing process. A large proportion of the squad and the club management are now on the road with fully electric vehicles in the form of the Audi e-tron or Audi e-tron Sportback. Soon, the Audi e-tron GT will be delivered to the pro athletes.

“Sustainable premium mobility is the focus of our strategic orientation at Audi,” says Hildegard Wortmann, Member of the Board of Management of AUDI AG for Sales and Marketing. “Together with FC Bayern, we embody progress and are sending another clear signal in favor of electrification with the expansion of the charging infrastructure.”

“The charging facilities at the Allianz Arena are an important investment into a sustainable future for us,” says Andreas Jung, Director of Marketing, Sponsorship, and Events at FC Bayern. “This once again makes it clear that the long-standing partnership with AUDI AG goes far beyond standard sponsorship. For our players, the atmosphere on the pitch is always electric – so it’s a fitting cooperation: both partners are future-oriented and want to make progress together.”

Audi and FC Bayern have already installed 38 charging points at the training ground on Säbener Straße. They were connected to the grid in late summer of 2020, in time for the start of the Bundesliga season. FC Bayern has reduced its fleet consumption to less than 95 grams of CO2/km, and is thus making an important contribution to sustainability.

Audi has stood side by side with the most successful club in German soccer since 2002, and since 2011 the brand with the four rings has also been a shareholder of FC Bayern München AG.

Electrification at Audi

The charging infrastructure for electric cars is constantly expanding. With the e-tron Charging Service (eCS), Audi offers access to more than 220,000 charging points in 26 countries throughout Europe. Furthermore, Audi is consistently expanding its range of electric models.

In 2021, for the first time ever, more than half of the newly introduced models will be electric. This kicked off with the world premiere of the Audi e-tron GT in February. The Audi Q4 e-tron and the Audi Q4 Sportback e-tron are due to be released midway through the year. With these models, Audi is making it possible for its customers to enter the electric world of Audi in the compact segment for the first time.

In addition, Audi is strengthening its range in the PHEV (Plug-in Hybrid Electric Vehicle) segment: around every second combustion-engine series will also feature a plug-in hybrid model this year. By 2025, Audi intends to offer more than 20 fully electric models and significantly accelerate the expansion of its PHEV range. The company predicts that by then, fully electric and hybrid automobiles will make up around one-third of its global distribution.

Article source: www.audi-mediacenter.com

A progressive, profoundly sporty exterior look with a black Singleframe and black side mirror caps, an interior with orange accents – Audi presents its fully electric SUV models e-tron and e-tron Sportback in the S line black edition. Presales just started in Germany and other European markets. 

The S line black edition highlights the sporty nature of the fully electric Audi e-tron models. It builds on the S line exterior, which already features striking accents in the front, sides and rear. For the edition model, the Singleframe as well as the four rings, the side mirror casings and the e-tron badges are all in black. Audi Sport supplies the 21” wheels, also in black, contrasted by the orange brake calipers. The back seat has dark tinted windows, and the new, exclusive metallic finish color options Chronos gray, Glacier white and Mythos black are available. LED lights on the underside of the doors project the words “e-tron black edition” onto the street when the door is opened.

The package expands on the S line interior. The contrast stitching of the black sport seats (standard) and the armrests and seat belts stand out in orange. The center section of the seats and inlays of the doors are of the new Dinamica material – a breathable microfiber that is made of 45 percent recycled polyester such as PET bottles. For the truly discerning, fine Valcona leather is also available. The instrument panel is upholstered in leatherette with decorative carbon inlays.

The new S line black edition is available for the Audi e-tron and the Audi e-tron Sportback in both motorization levels. The Audi e-tron S line black edition 50 quattro, whose two e-machines have an output of 230 kW (313 PS), is listed at 79,350 euros. The Audi e-tron S line black edition 55 quattro

with 300 kW (408 PS) starts at 91,750 euros. The two corresponding sportback versions are each an additional 2,250 euros.

Audi e-tron and e-tron Sportback: New details for this popular model

Audi had a very successful start into the era of sustainable mobility with the e-tron. In 2020, the e-SUV, together with the e-tron Sportback, was the most widely sold electric model by a German premium manufacturer, with demand growing by almost 80 percent over the previous year. The Audi e-tron was the most widely sold car in the Norwegian market across all fuel types. The 100,000th e-tron was assembled in April.

The e-tron series will be even more attractive in the 2022 model year. The second integrated charger will be available for all versions and models, increasing performance for alternating current (AC) charging from 11 to 22 kW and significantly reducing charging times. For the exterior, the appearance package black plus is available with black rings and e-tron badges; for the interior, Dinamica upholstery is now available across the board. The streaming service Amazon Music is now available optionally as a new Audi connect service.

Article source: www.audi-mediacenter.com

The month of May is devoted to diversity at the Audi Group. Employees have come up with various digital interactive events for Audi employees for German Diversity Day as part of the Diversity Charter on May 18. The focus will then shift to the activities of the international subsidiaries and production locations. The long-term goal is to make more effective use of the potential of diverse perspectives in the context of transformation together and to make targeted use of inclusion as a success factor.

Audi has implemented holistic Diversity Management since 2017 in order to breathe life into the Group Essential of “We live diversity.” This includes training courses on unconscious bias, toolboxes for inclusive leadership and equal-opportunity processes, as well as cooperations with external initiatives to promote diversity. This commitment is bearing fruit: For example, the company has already trained around 10,000 employees and managers/supervisors in diversity-related topics so far. Four diversity networks have been established for the purpose of representing the interests of women, fathers, queer and international employees at Audi. They are preparing the majority of the campaigns on the occasion of German Diversity Day of Charta der Vielfalt e.V. (May 18). The offer extends from mystery walks and digital talk formats all the way to useful tips on balancing work and family life. “The initiative for diversity shown by the workforce has seen a huge boost during the pandemic in particular,” says Sabine Maassen, Member of the Board of Management for Human Resources and Organization at AUDI AG. “This provides huge added value for us as a company and reflects the change of culture that is taking place at Audi at the moment.”

In order to further leverage the potential of individuality while making the best possible use of the existing diversity of perspectives in the Audi Group, the brand has been gradually rolling out Diversity Management at the worldwide locations since 2019. The initial aim was to create a common basis and establish diversity and inclusion officers at the respective subsidiaries. We now have special diversity officers working at the locations in Brussels, San José Chiapa, and Győr as well as at the Italian Audi subsidiaries Lamborghini, Ducati, and Italdesign. “Diversity can function as a crucial motor in the context of transformation while also providing us with major challenges,” says Sabine Maassen. “The crucial success factor with regard to inclusion is to involve everyone in equal measure and treat everyone as equals.” For example, the parties involved had multiple weeks of intense discussions on the various local framework conditions and stakeholder groups in the individual countries during the sprint at the beginning of the year. Audi established an International Diversity Hub with changing focal topics to leverage synergies and promote diversity and inclusion worldwide. Uniform standards, for example for training courses and awareness-raising measures, ensure a common understanding of equal opportunities and diversity.

The diversity officers at the worldwide Audi locations intend to use the European Diversity Month, which the European Commission has proclaimed for the first time, to share their incentives and ideas on diversity. At the location in Brussels, for example, an Audi e-tron painted in rainbow colors carries the message of diversity throughout the plant. Female engineers will tell their success stories at Audi subsidiary Italdesign, and selected guests will speak about the power of diversity at Lamborghini. At the same time, the committed members of the worldwide diversity rollout will launch comprehensive information offerings and social media campaigns. Starting on May 25, the international diversity officers will share their personal motivation and the goals of their work publicly on audi.com.

The international diversity rollout will continue in 2021. The Audi brand is represented in around one hundred countries. Diversity and inclusion is becoming an increasingly important topic for the worldwide sales companies as well. Overall, the worldwide Audi family counts roughly 87,000 employees. People from around one hundred countries work at the two German sites in Ingolstadt and Neckarsulm alone. 

Article source: www.audi-mediacenter.com

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