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In “Genius Loci“ Reine, a young loner, wanders around the city at night. There is chaos everywhere: in her head and outside, in the big city. Things are taking on a life of their own. Young Reine is on the search, but she does not know what she is looking for. In delicate drawings and fluid animations, we see the world through her eyes and her perception becomes tangible. 

After studying at the French animation school EMCA, Mérigeau went to the Irish animation studio Cartoon Saloon to work on two Oscar-nominated feature films. “Genius Loci” is the director’s second short film. "It was important for me to work on paper, since traditional drawing, unlike digital, requires concentration and a meditative approach in one’s gestures”, says Mérigeau when asked about the working process on “Genius Loci”. “It helps me maintain a direct, affective connection with the element I’m drawing." 

To mark the 70th anniversary of the Berlinale and its seventh season as a principal sponsor, Audi celebrated the diversity of artistic positions and open discourses together with trendsetting talents and international film greats such as Helen Mirren, Margaret Qualley, Johnny Depp and Salma Hayek. The purely electrical drives to the red carpet with the Audi e-tron* and the two new plug-in-hybrid models Audi A8 TFSI e* and A7 Sportback TFSI e* ensured that the stars of the international film industry made an exciting appearance. The new Audi e-tron Sportback* opened the red carpet of the Berlin International Film Festival and used its new digital matrix LED headlights to project a video clip onto a screen as an act of homage to mark the 70th anniversary. 

The Berlin International Film Festival awards the Audi Short Film Award in the Berlinale Shorts section. In addition to the Golden and the Silver Bears, this award is one of the most coveted awards at the 70th Berlin International Film Festival for short films. With a value of €20,000, the award is among the most valuable worldwide for short film prizes. “The short film is a defiant form, one that offers a particularly high level of artistic freedom. We are fascinated by this principle of short films as freedom plays an important role at Audi as well – particularly when it comes to innovations for the future of mobility,” says Hubert Link, Head of Marketing Germany at AUDI AG. 

A total of 24 films from 18 countries, curated by the new Head of Berlinale Shorts, Anna Henckel-Donnersmarck, were evaluated by the International Short Film Jury, consisting of Réka Bucsi (Hungary), Fatma Çolakoğlu (Turkey) and Lemohang Jeremiah Mosese (Lesotho). “United in a desire for freedom and innovation, Audi and the short film form an ideal alliance in the Berlinale Shorts competition,” says Anna Henckel-Donnersmarck. Different works that received the Audi Short Film Award in previous years formed part of the Berlinale Open House Program 2020. These included “Planet ∑” by Momoko Seto (2015), “Solar Walk” by Réka Bucsi (2018) and “Rise” by Bárbara Wagner and Benjamin de Burca (2019), which once again exhibited their power in an unusual setting. 

In the public, free-of-charge cultural program Berlinale Open House, Audi showcased additional wide-ranging discussions, interviews, workshops and concerts together with the Berlinale. “The Audi Berlinale Lounge is a place for exchanging ideas on a wide range of topics and an important festival meeting point, directly beside the Berlinale Palast with an excellent view of the red carpet,” says Mariette Rissenbeek, the new Executive Director of the Berlin International Film Festival. Almost 15,000 guests attended the program events in the Audi Berlinale Lounge. Among them were Zeit Online editor Matthias Kalle as well as Birgit Heidsiek from Green Film Shooting and outstanding artists such as Leopold. The Audi Denkwerkstatt Berlin, together with Martin Eyerer, CIO Factory Berlin, and other pioneering thinkers, focused on the further development of prototypes in film and mobility. The issue of sustainability was presented by the UN climate ambassador and Audi formula E race driver Lucas di Grassi and discussed with the public. In addition, the Berlinale Lounge Nights provided the perfect way to round off the event-filled days at the festival.

Consumption values of the models listed
Fuel consumption and CO2 emission figures given in ranges depend on the tires/wheels used as well as the selected equipment.

Audi e-tron: 
Combined electric power consumption in kWh/100 km: 24.3–21; Combined CO2 emissions in g/km: 0

Audi e-tron Sportback:
Combined electric power consumption in kWh/100 km: 23.9–20.6; Combined CO2 emissions in g/km: 0

Audi A8 TFSI e:
Combined fuel consumption in l/100 km (US mpg): 2.6–2.5 (90.5–94.1); Current consumption combined in kWh/100km: 21.2–20.8; Combined CO2 emissions in g/km (g/mi): 60–57 (96.7–91.7)

Audi A7 Sportback TFSI e:
Combined fuel consumption in l/100 km (US mpg): 2.1–1.8 (112.0–130.7); Combined electric power consumption in kWh/100 km*: 18.1–16.6; Combined CO2 emissions in g/km (g/mi)*: 48–44 (77.2–70.8)

Article source: www.audi-mediacenter.com

Sustainability is a central pillar in the Audi corporate strategy. This applies to technology as well as to the production processes. Seat upholstery made from secondary raw materials are being used for the first time in the fourth generation of the Audi A3. Up to 89% of the textile used consists of recycled PET bottles, which are transformed into yarn in an elaborate procedure. This results in fabrics that guarantee the same quality standards in terms of look and feel as conventional textile upholstery.

Turning the old into the new

The bottle disappears in the hole of the reverse vending machine, and the customer in Germany gets €0.25. But what happens then? While still in the shop, the disposable bottles are compressed for truck transport in order to save space. Once they have arrived at the recycling plant, they are sorted by color, size and quality. Foreign matter such as the caps are separated. A mill then crushes the bottles into flakes, which are washed, dried and melted down. Nozzles shape continuous plastic strands out of the mass. Once they have dried, a machine chops them into small pieces. This results in granulate, otherwise known as recyclate, and this undergoes extrusion to create threads. Wound onto coils, these are used in the final stage to manufacture materials. 

More than 100 PET bottles in a single A3

All in all, up to 45 PET bottles with a capacity of 1.5 liters are used per seating system. On top of this, an additional 62 PET bottles were recycled for the carpet in the new Audi A3. Other components in the interior are also increasingly made of secondary raw materials, e.g. insulating materials and absorbers, the side panel trims of the luggage compartment, the loading floor and the mats. The goal is clear: The percentage of recycled material in the Audi fleet is to rise considerably in the coming years. In the process, the premium brand will continue to offer its customers products with the high level of quality that they are used to.

At present, the seat upholstery is not yet made completely of recyclable material. “The lower layer of woven material, which is connected to the upper material with adhesive, is what poses the challenge. We are working on replacing this with recyclable polyester,” says Ute Grönheim, who is in charge of material development in the textiles division at Audi. “It is our goal to make the seat upholstery completely from unmixed material so that it can be recycled again. We are no longer very far away from this.” In the long term, all seat upholstery across all model series will be made of recycled material. 

Three recycled covers on offer 

There are three different material designs for the Audi A3; they have an up to 89% share of recycled material. One of these is the steel gray material “Torsion” for the design selection on which yellow contrasting stitching creates visual highlights. In addition, the material “Puls” is available. In the S line, it features the black and silver color combination and is accentuated by rock gray contrasting stitching. Later on, it follows in black and red with contrasting stitching. In the equipment line in question, these designs form the basic offering and can be combined with side bolsters made of artificial leather.

Dynamism 2.0: the driving experience

The driving experience of the two prototypes for the Audi e-tron S-models cannot fail to impress with its level of dynamism, agility and traction increased once more. In the S gear, both cars go from a standstill to 100 km/h (62.1 mph)in 4.5 seconds – almost seamlessly and nearly no noise – propulsion does not end until 210 km/h (130.5 mph), limited electronically. Thanksto a powerful cooling system, the drive gives the full boost power of 370 kW and 973 Nm (717.6 lb-ft) of torque in reproducible form for eight seconds in each case. The nominal values in the D gear without boost are 320 kW and 808 Nm (596.0 lb-ft).

In terms of handling, the electric S models cannot fail to impress with their outstanding agility and traction: They can accelerate from a curve as dynamically as a sports car, their drive character is much more focused on the rear wheels and much more sporty in nature. If theESC stabilization control is set to “Sport” and the Audi drive select dynamic handling system is set to maximum performance with “Dynamic” mode, the drive layout facilitates a high level of transverse dynamics and, on request, controlled drifts as well. The driving behavior is predictable at all times, and is characterized by an ultra-high level of safety and reliability.

The drive layout: three electric motors in the future mass production

The new Audi e-tron S models will be the first electric cars worldwide with three motors in mass production. Their drive layout is based on the concept with two different asynchronous motors (ASM); the e-tron product line was designed in modular form in line with this from the start.

The larger electric motor, which powers the rear axle in the Audi e-tron 55 models (current consumption combined in kWh/100 km*: 26.4–21.9 (WLTP); 23.1–20.6 (NEDC), combinedCO2 emissions in g/km: 0), has now been installed on the front axle in an adapted design and configured for 124 kW of power, or 150 kW in the boost. The smaller electric motor now works in a modified form in the rear, together with a counterpart that is identical in design; together, they offer 196 kW of power, or 264 kW in the boost.

Innovation from the quattro pioneer: twin motor with electrical torque vectoring

The drive has been programmed for efficiency in everyday life; in normal driving mode, only the rear electric motors work. The front drive is unpowered but switches itself on – with the driver barely noticing – if the driver needs more power. It also switches on predictively if the grip declines. It does so when friction values are low and during rapid cornering. The electric all-wheel drive is complemented by a further technical innovation in the form of electrical torque vectoring, which brings the advantages of the conventional sport differential into the electric era. Each one of the rear electric motors sends the drive forces directly to the wheel via a transmission; there is no longer a mechanical differential. 40 years following the launch of quattro technology, Audi is thus raising the principle of the four powered wheels to a completely new level of technology. The result: more agile driving and self-steering characteristics, and thus a higher cornering speed.
One further advantage is the traction. If, during acceleration, a rear wheel comes into contact with a road surface with a low friction value, i.e. if the road surface is covered in black ice or has a loose subsurface, the moment can be distributed precisely and quickly between the two motors. The full moment is gradually distributed to the wheel with powerful traction, while the wheel with low traction continues moving with almost no moment.
The two prototypes of the e-tron S models drive on 20-inch alloy wheels in the 5-V-spokeS design as standard. Different wheels up to 22 inches in size are available on request. To achieve an S-typical transverse dynamism, the tire widths in the sizes 20 inches, 21 inches and 22 inches have all been enlarged to 285 mm (11.2 in). Black brake calipers with a red S rhombus, with six pistons at the front in each case, grip the large brake discs (front diameter: 400 mm (15.7 in)). A further standard feature is the sporty progressive steering – its ratio becomes more and more direct, the further the driver turns the steering wheel. The front and rear axles have been created as a five-link design. Harmonization of the elastokinematics and of the dampers has also been optimized for the S models. In order to even further reduce the rolling movements during cornering, the stabilizers on both axles have been enlarged.

Up to 150 kW: peak power, even during charging

When the driver is on the road, the electric S models can be charged with up to 150 kW of direct current power (HPC), such as in the European Ionity network. This means that charging from 5 to 80% only takes around half an hour. An important factor for this is the elaborate thermal management system with a standard heat pump, which cools and heats the battery, the interior and the electric motors with four circuits. In addition, the Audi models will also be able to charge with up to 11 kW of alternating current (AC).

The Audi e-tron Charging Service guarantees convenient access to more than 140,000 public charging points in 24 European countries on request – with nothing more than a charging card. In the first year, Audi covers the basic fee for the transit rate, which also offers access to high power charging columns.

Optical statement: widening the wheel arches

The powerful and sporty design of the e-tron S models features Audi’s progressive design vocabulary, which emphasizes the strong contours of the wheels. Details such as the octagonal Singleframe, which is for the most part sealed and painted bright gray, move the design into the electric era. At the lower edge of LED headlights, four struts create the e-tron-specific signature in the daytime running lights. The S models’ leading role can be seen straight away. The front and rear bumpers are heavily contoured, while the diffuser insert runs almost the full width of the vehicle. The bumper is flanked by bigger and more expressive air curtains, which improve air flow. They extend below the headlights, thereby creating a dynamic appearance even from a distance. On both sides, the wheel arches are a whopping 23 mm (0.9 in)wider. Silver-colored elements – from the lip of the front bumper, the Singleframe and the door inserts right up to the diffuser – emphasize the vehicle’s features. Audi will paint larger detachable parts in a contrasting color on request.
Both S models are available, on request, with the digital Matrix LED headlights, a worldwide first in mass production. Their light is dispersed into small pixels and can be controlled with high precision, and this facilitates many new functions such as lane and orientation light. In narrow areas, for example, it shows the car’s position in the lane and thus helps the driver to remain in the center.

Progressive: the interior and equipment

The interior of the future e-tron S models has been kept in dark colors. A large arc connects the displays of the virtual external mirrors with the hood above the Audi virtual cockpit. The instrument panel is driver-oriented, the middle tunnel’s console rests on open side walls. The leather/Alcantara covers of the electrically adjustable sport seats and the gear selector lever feature a rhombus S embossing. The door sills and steering wheel feature S badges. On request, Audi can offer a super sport seat in leather with a rhombus pattern in black, rotor gray or Aras red, as well as an air-conditioned customized contour seat with perforated leather.

Article source: www.audi-mediacenter.com

“The Berlinale Open House Program provides the ideal hub for everyone who is fascinated by future perspectives from the fields of cinema, culture, business and society, and who wants to experience new event formats,” says Hubert Link, Head of Marketing Deutschland at AUDI AG. The interplay of technological and social innovations, the language of light as a medium of design, and the wide range of topics around connectivity are just some of the themes that will be discussed with high-profile experts and a variety of guests. The think-tank Audi Denkwerkstatt Berlin, for example, along with other experts is putting the spotlight on the development of prototypes in the fields of film and mobility. The UN climate ambassador and Audi Formula E racing driver Lucas di Grassi will also speak on a panel about sustainability.

Alongside these talks and discussions, the program also includes an abundance of sensory and participative elements for visitors: with “electric yoga”, for example, they can refuel with new energy and start the day full of vigor. In the evenings, the glass pavilion becomes a magnet for music fans. A mix of DJs and live acts such as the scintillating artist Leopold, the indie/rock duo Gurr and techno beats from Tiefschwarz will ensure an electrifying atmosphere during the Berlinale Lounge Nights. The emotional highlight of the Berlinale, the awarding of the Golden and Silver Bears, will also be relayed live to the Audi Berlinale Lounge on Marlene-Dietrich-Platz. Nina Sonnenberg aka Fiva will be the moderator for this special evening in the Lounge. She is this year’s host of the Berlinale Open House program. The entire program in the Audi Berlinale Lounge, freely accessible to the public, can be seen at www.audi-berlinale.de/programm or www.berlinale.de/berlinaleopenhouse.

Carlo Chatrian, the new Artistic Director of the Berlinale, is delighted that “in the jointly conceived Berlinale Open House formats, current topics from the Berlinale program are addressed and linked to relevant cultural, business and social aspects.” He and Mariette Rissenbeek, the new Executive Director of the Berlin International Film Festival, will be driven in an Audi e-tron* to their many engagements before and during the eleven-day festival.

The Berlin International Film Festival is a forum where bold and unconventional film makers meet. They actively shape changing times and confidently chart new courses. With the Audi Short Film Award, the car manufacturer from Ingolstadt has promoted talented directors of short films since 2015. This award for experimental cinematic art, with prize money of €20,000, will be presented at the official Award Ceremony of the 70th Berlinale on 29 February. “In short films we often see the radically new approaches that are needed to push innovation ahead. This progressive attitude is reflected at Audi,” says Hubert Link. For the anniversary, a number of films that won the Audi Short Film Award will be screened in the Audi Berlinale Lounge: “Planet ∑” by Momoko Seto (2015), “Solar Walk” by Réka Bucsi (2018) and “Rise” by Bárbara Wagner and Benjamin de Burca (2019).

For the 70th anniversary, Audi has also designed the popular festival bag once again and produced 27,000 bags. For the first time, moreover, the Audi e-tron can be purchased as a model car in the Berlinale design in a limited edition in the festival shop and at Audi City Berlin.

Organizational notes
The Audi Berlinale Lounge is open to the public with free admission from 20 to 29 February.
The opening hours are:

• 20 February 7:00 pm-midnight
• 21, 22, 24-28 February 2:00 pm-midnight
• 23 February 3:00 pm-midnight
• 29 February 2:00-8:00 pm

Please refer to www.audi-berlinale.de/programm or www.berlinale.de/berlinaleopenhouse for the full program and further information about participating in the interactive formats.

All relevant press releases about Audi at the Berlinale can be found in the Audi Media Center: www.audi-mediacenter.com/de/berlinale-297

During the 70th Berlinale we will also make available up-to-the-minute photos of arrivals on the Red Carpet and events in the Audi Berlinale Lounge.

Consumption values of the models named above:
(Fuel consumption, CO2 emission figures, and efficiency classes given in ranges depend on the tire/wheel sets used)

Audi e-tron: 
Combined electric energy consumption in kWh/100 km: 24,3 - 21; Combined CO2-emissions in g/km: 0

Audi A8 TFSI e:
Combined fuel consumption in l/100 km: 2,6 - 2,5; Combined electric energy consumption in kWh/100km: 21,2 - 20,8; Combined CO2-emissions in g/km: 60 - 57

Audi A7 Sportback TFSI e:
Combined fuel consumption in l/100 km: 2,1 - 1,8; Combined electric energy consumption in kWh/100km: 18,1 - 16,6; Combined CO2-emissions in g/km: 48 - 40

Article source: www.audi-mediacenter.com